Artwork and Graphic Design Tips for a Display or Exhibition Stand

  • September 1, 2022
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7 steps to a successful exhibition

When designing a graphic or imagery for a Twist display banner stand, the below information may help you make the correct choices to make it very affective. After all the main purpose for attending an exhibition is to reach potential customers or clients for more sales for your business.

First step– Be careful when using fonts (typography) avoid using to many fonts on your design, stick to the main rule of thumb using the maximum 3 fonts.

Second step– Make your graphics/photography powerful and large, the display needs to grab their attention quickly, this will entice the customer to your stand.

Third step– Use vibrant colours that are close to your brand colours, using contrast to make the colour palette harmonious.

Fourth step– Use large clear fonts for the main focus headline, sub headers again smaller, with body text at a good readable size when the customer comes closer to the stand. The headline should be readable from a distance of a few metres away from the stand.

Fifth step– Don’t be afraid to be different! Use a graphic or imagery that will create a talking point, for instance a graphic that would not usually be associated with your market. Maybe an illustration or give it a quirky look and feel.

Sixth step– Dependent on your budget and whether your graphic designer works in-house, you could theme your whole stand. Concept work would be required here to get the right look and feel. Base it on a country or a specific colour, add an element on your stand that will make the customers step on to the stand and talk to your team. This is the first step to talking to the customer and leaving them a card or information.

A good idea is to make your whole stand a specific theme and make all the information related to this theme. Could be based around space with a large star backdrop and leaflets the same graphic.

You could go even further and have your sale staff dress up as spacemen handing out business cards and flyer’s as they walk past the stand.

Seventh step– Make your stand easy to walk around and collect information, this is your main selling feature. If the customer is on your stand this is your time to shine and get across your business and how it can help them.

I hope these tips help your business shine and have a very successful exhibition.

Source by Rob William Steele

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