Does Lighting Matter When a Marketing Consultant is Transacting Business?

  • October 31, 2022
  • Blog
No Comments

Research has shown that there are things a marketing consultant can do on a first time, face-to-face meeting that will make a great first impression and build rapport when transacting business. Knowing do’s and don’ts may save a sale from getting away. Lighting is a very important factor.

Here’s why…

There are some things that work well and there are some strategies that are lucky, intuitive, or whatever.

The first thing that I would recommend: Whenever you meet people, especially at a restaurant, always arrive early and sit at the back of the restaurant, facing every other human being in the restaurant.

The person who’s coming to meet you will be obligated to sit directly across from you, and the only thing that they can see is you.

They might be able to hear stuff happening in the background but they couldn’t actually see anything; so you have 100% of the attention and essentially a perception that you’re totally in control of the environment.

The second thing is that, if you have a choice of where to take people, there are some things that we factually know are more likely to sell.

If you take people to a restaurant that has dimly lit lights, the probability of getting yes at the end of your proposal, presentation, whatever it is, is significantly greater than if you take a person to a restaurant that is well lit.

Why is that?

Because when lighting is down, the pupils expand in size. So when you look at your prospect, you see pupils that are large and unconsciously, nobody necessarily tells us this in school, we just know this from looking at babies that babies always have these big eyes, they’re happy.

We literally have all these powerful, wonderful associations to huge eyes.

When you look at a person in dim lights, their eyes are really quite large. And there is a feeling that people get inside, a sense that they’re comfortable, that things are good, that this is okay, I like this person, they like me.

Talk about tactics, that’s one of my all time favorite tactics, is that combination of dim lights and seating position in a restaurant. That’s worth 50 dollars if people would just do that.

When choosing a spot to meet, invite your client to a softly lit ambiance is your best bet for a new beginning. End of story.

Source by Michael Senoff

Cloud9 is a Full-Service Agency That Builds Websites on Shopify, Squarespace & Wix, While most of our competitors are designing slow out of date, barely functioning websites, requiring tons of maintenance. We are designing using the best platforms and technology available so our customers websites will set them up for success into the future.

Cloud9 Web Design, 20 years of creating clean, unique engaging website designs, See why others choose Cloud9 Web Design, the Vancouver Web Design Web Development Company!


Whether you own a company with strongly established branding, or you need full branding, website design & web development, and SEO from the ground up, your Aroma web designer will analyze your needs and deliver results.
web design, website design, web designer, website designer, web designers, vancouver web design, web design vancouver, vancouver website design, website design vancouver, web design in vancouver, Vancouver, BC, Vancouver BC, Canada
Cloud9 Web Design | Vancouver Web Design and Web Development.
Call our Vancouver office now at (604) 628-87771-833-649-0101 to speak to a web designer now! Or if you prefer, request a quote online… We’re looking forward to hearing about your project!

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts

Leave a Comment