How The Wrong CMS Can Ruin Your SEO

  • October 25, 2022
  • Blog
No Comments

A CMS or Content Management Solution is an online program that you pay a monthly fee for that makes it easy and fast to build, update and add content to websites. Using a CMS makes it much easier than hand coding or using traditional website building software like Dreamweaver, etc.

There are currently hundreds of different CMS’s available online, and to the unsuspecting visitor, you may not have any idea of which one is the best.

At the end of the day your SEO will be the most important element of your website. Think about it, if your website was up today, and it looked beautiful, unless you had some magnificent, and highly informative and unique content, you would not get any traffic. So it doesn’t matter what it looks like, if no one can see it.

A CMS program is like riding a bike that is on training wheels, you only have so much control over your website, your site, technically, resides within the CMS.

What exactly should you look for when searching for a good CMS to use? Search engines need to “see” your website, so see if you can find samples of websites and use a search engine spider simulator (just Google it) and that will show you exactly what that site looks like to a search engine. You should see lots of copy, text and links to interior pages. If you don’t, don’t use that CMS.

You also need to be able to control some basic functions that relate to SEO from within your CMS. You will need to be able to make edits to “meta tags”, this means you need to be able to change a page title, enter keywords for that page and a description. If you can’t do that, or if it is hard, don’t use that CMS.

Your website will get better rankings if it has search engine friendly URL’s. This means that instead of a webpage looking like this: “http://www.mywebsite.com/id23?mod_56784522.html”, it should look like this: “http://www.mywebsite.com/my-web-page.html”>http://www.mywebsite.com/my-web-page.html”, with your keywords showing in the URL.

Search engine spiders also recognize headings or h1 tags. A headline can be created on a webpage in different ways, font size, use an image or other ways. If your CMS uses a wysiwyg editor that allows for correct formatting, heading 1, heading 2, etc. you may get better rankings in the search engines.

Finally, there are some CMS’s out there that Google just has a hard time with, they are hard to see, they have a lot of clutter and makes it harder for Google to index your site accurately. Lastly, make sure that editing is easy. Whether you are editing your basic content or some SEO features, it has to be easy. If it is too cumbersome or complicated changes are you won’t do it and your rankings will pay the price.

WordPress continues to be a great CMS for SEO and is the largest one right now. You pretty much can’t go wrong with it. There are also plugins that will extend the functionality of it as much as you like.



Source by Martin Walker

Cloud9 is a Full-Service Agency That Builds Websites on Shopify, Squarespace & Wix, While most of our competitors are designing slow out of date, barely functioning websites, requiring tons of maintenance. We are designing using the best platforms and technology available so our customers websites will set them up for success into the future.

Cloud9 Web Design, 20 years of creating clean, unique engaging website designs, See why others choose Cloud9 Web Design, the Vancouver Web Design Web Development Company!

WE BUILD YOUR SUCCESS.

Whether you own a company with strongly established branding, or you need full branding, website design & web development, and SEO from the ground up, your Aroma web designer will analyze your needs and deliver results.
web design, website design, web designer, website designer, web designers, vancouver web design, web design vancouver, vancouver website design, website design vancouver, web design in vancouver, Vancouver, BC, Vancouver BC, Canada
Cloud9 Web Design | Vancouver Web Design and Web Development.
Call our Vancouver office now at (604) 628-87771-833-649-0101 to speak to a web designer now! Or if you prefer, request a quote online… We’re looking forward to hearing about your project!

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts

Leave a Comment