Professional Link Building Services Vs On-Site SEO – Tips to Know What to Focus On

Search engine optimization has gained much momentum in the last few years. With a plethora of websites coming into picture, search engines had to come up with strategic algorithms to identify the real deal of each site and place it in its deserving spot. On the part of the site developer, there are some optimization techniques that can be carried out to improve the overall quality of the site. These techniques not only render the site user-friendlier, but will also improve the rank of the site from the search engine perspective. Among the many search engine optimization techniques, link building is one of the most important sure-shot techniques.

Although it is not possible to incorporate all the SEO techniques into the site, some high-impact techniques can be introduced in the site, to improve its rank. Techniques like Meta tags, title tags and long tail keywords in the Meta tags will increase the chances of getting listed on the search engine in the top 10 results. These are essentially on page techniques that in common parlance concerns the content of the page and the words used in the content that will cause the web crawlers to list the site when someone searches based on the keyword.

Link building concerns the number of inbound links to and outbound links from the site. An increase in the number of links pointing to the web page will increase its credibility and boost the link traffic factor in the search ranking algorithm. It is interesting to note that on page SEO was the only SEO technique that was in vogue during the early days of internet, when the dot com world was much simpler, with simple search functionality and limited number of web pages. Keyword stuffing the web page to gain a spot in the search results was a practice that worked during that time, when search engines were at their infancy.

But today most of the on page SEO techniques have become outdated. Google and others have devised ways and means to detect mindless keyword stuffing and the site gets penalized. Although concentrating on the on page SEO indeed makes the site more readable, optimized, it does not provide as effective a result as link building.

Search engines give a significant rating factor in the rank for link building because it exhibits a site’s authenticity. It helps build a link of legitimate sites which are safe for the user to browse. Although automated link building services provide opportunity to build multitude of links, search engines do notice the automated links that are intended to just shoot the rank up for the page.

Source by Bob D Williams

Cloud9 is a Full-Service Agency That Builds Websites on Shopify, Squarespace & Wix, While most of our competitors are designing slow out of date, barely functioning websites, requiring tons of maintenance. We are designing using the best platforms and technology available so our customers websites will set them up for success into the future.

Cloud9 Web Design, 20 years of creating clean, unique engaging website designs, See why others choose Cloud9 Web Design, the Vancouver Web Design Web Development Company!

WE BUILD YOUR SUCCESS.

Whether you own a company with strongly established branding, or you need full branding, website design & web development, and SEO from the ground up, your Aroma web designer will analyze your needs and deliver results.

web design, website design, web designer, website designer, web designers, vancouver web design, web design vancouver, vancouver website design, website design vancouver, web design in vancouver, Vancouver, BC, Vancouver BC, Canada

Cloud9 Web Design | Vancouver Web Design and Web Development.

Call our Vancouver office now at (604) 628-8777 | 1-833-649-0101 to speak to a web designer now! Or if you prefer, request a quote online… We’re looking forward to hearing about your project!