SEO is short for Search Engine Optimization. What does SEO mean? It is how to prepare your page in a way that the search engines love it. At first this might seams very difficult, as search engines use many factors in ranking sites. These are called algorithms, and can change from time to time. If you try to guess these algorithms you might be there a very long time, but if you follow some simple principles as discussed here you will take a different and better approach to SEO.
Think about what the search engines want:
Your page must be unique not copied from someone else; if you copy, the search engines will know about it. You can check the content of your page by going to copyscape.com. They offer a very good service, with them you can check the content of your page against millions of other webpage, and if you find that you got duplicate content, change it. Uniqueness is very important for the search engines, because they want to give a good service to there customers, they don’t want to send them here and there to the same recycled information.
On page optimization.
Your page must comply with the HTML standards of the w3.org. No html error or warnings if possible. No spelling mistakes. Once you got original content and the html mark up is ok, make sure there are no spelling mistakes. Keywords or key phrases.Optimize the content for a specific keyword or key phrase; if you are talking about SEO make sure that the word SEO appears in the title in the description and a few times in the body of your page. Some people give percentages of keywords for the content of your page, just use your judgement, make it interesting to read pretend that you are speaking to a friend, and explain clearly and easy what your want to say, don’t stuff your page with the keyword, this could work against you.
When you are satisfied with the content of your page, you need to tell the world about it, and there are many way of doing that. You can submit the page in form of an article to the article directories. Submit your website to the search engines. Add a link at the end of your emails. It is and easy way to get some more traffic. Add bookmark facility to your web page. A Tell a Friend form. Add an RSS feed to your website or blog. An easy way of doing this by using a free blog software like WordPress, which has a rss feature. Submit your website to related directories. Exchange links with other websites. Purchase the misspellings or variations of your domain. Buy an expired domain name related to your site that is already getting traffic and transfer it to your site. Give away business cards with your domain printed on them.Start and affiliate program for your products.
Start a social book marking page in Digg, Delicious etch…Publish your own newsletter. Use an auto responder or email campaign. Purchase links from other sites. Exchange reciprocal links with related websites. Network with other people at seminars or other live events. Purchase advertising in popular newsletters or ezines. Create an ebook and give it away for free. Use easy to remember domain names. Submit reviews for books and other products at Amazon. Get referrals non-competing sites that relate to your page. Create products with resell rights and put a link there. Email your list if you have one.
If you do several of these techniques and strategies, the SEO of your page will improve enormously
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