Fundamentals of Search Engine Optimization For Newbie Internet Marketers

Everybody now wants to know how to rank high in search engines. Before we discuss that, let us first understand how search engines work. Search engines want to provide their users the most relevant results to match what they are looking for. Search engines results are of no use to the user if the information provided does not relate to their search term. People expect the most up-to-date and fresh information.

Updating your website by adding some content will help you get noticed by the search engines. Since about 90 percent of your traffic will come from search engines, it is very important for you to optimize your site to convert well and make money for you.

Search engine optimization (SEO) is a method used by the site owners and webmasters to strategically rank high on the search engine results page. The competition to be on the first page of the search engine has created a huge market as the internet has grown enormously over the last many years. Therefore it is vital to understand the fundamentals of SEO to succeed in your online business.

Provide Good Content

Making use of good SEO will improve the page rank of your site. There are many ways to improve the page rank; the most effective is to provide good quality content consistently. Although this seems to be a simple concept but most of the newbies fail to provide good content on their sites. Websites which have useful and regularly updated information for their visitors will make them come to the site repeatedly. So if you can put quality content on your site, just do it. It will bring quality traffic to your site.

Keywords and Key phrases

You should include keywords and key phrases within your content but you should not over do it. Search engines don’t like over-stuffing of your keywords. You should also use related keywords and synonyms (latent semantic index terms) in your content. Google keyword tool gives you a lot of such search terms which you can include in your content. This technique not only helps you get good rank, it also brings a lot of traffic.

Links, Links, Links

You should also develop a good linking strategy to increase your rank and the chances of bringing more visitors to your site. The best way of getting links is article marketing since it is free and creates one-way links which are better than reciprocal links.

Remember you can do search engine optimization using free resources on the internet and you can also use softwares exclusively developed for the purpose. The only difference is that if you use a software (e.g. – SEO Elite), then you save a lot of time and energy and you get fast and effective results. SEO is not only important for your online business, it’s also fun to ‘guess’ the algorithm of the search engines and accordingly optimize your site to rank well.

Source by Javed Anwar

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