Music Marketing and Promotion – What’s the Difference?
- November 28, 2021
What is the difference between music marketing and music promotion?
Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let’s first look at marketing.
Marketing is about getting your target market to know who you are, what you have to offer, why you are offering it, and why what you are offering is something they want. Marketing is about getting your target market to know, like, and trust you.
Does your target audience know you? In order to get your target market to know you, they have to know that you exist. Your target market need to know about you and your music. How do you do that? You show up where they are. You should know where they hang out, what they read, where they shop, and what events they attend. You or your street team need to have a presence in front of them. You can do this by performing where your target market hangs out, posting flyers where they are at, or by having an online presence through your website and social media sites. Basically, find out where your target market hangs out and show up there!
Does your target audience like you? Once you are in front of your target market, now you have to connect with them! Engage with them! Care about them! Have a message and a purpose that resonates with them. What does that mean? On a personal level, tell your market why you do music. What inspires your music? What’s the mission behind your music? On an artistic level, create music that they will like. Marketing is about engaging and connecting.
Does your target audience trust you? Sometimes you will find that once your target market knows you and likes you, they will probably trust you, but that is not always the case. During this phase of marketing, your target market is thinking: “Ok, I know who you are and I like you and I like your music, but can I trust that your album or your live show is going to be as good as you say it is?” Marketing is about building trust.
Music Promotion: Getting them to act.
Promotion is about behavior modification. It’s about influencing and persuading others to act. If you have done a successful job in your marketing, your market will say: “I know who musician X is, I like his/her music, I think the album will be amazing.” But promotion is about getting them to take the next step, getting your market to say “I am going to buy the album now.” If you are marketing a live show, you want them to say “I want to buy tickets now”. How do you get your target market to say this? Create compelling offers! Offer limited time only discounts/special prices, special limited edition albums, music packages and bundles.
To learn more music marketing and promotion tips, click here to visit the Music Success Blog site at: Indie Music Success
Cloud9 is a Full-Service Agency That Builds Websites on Shopify, Squarespace & Wix, While most of our competitors are designing slow out of date, barely functioning websites, requiring tons of maintenance. We are designing using the best platforms and technology available so our customers websites will set them up for success into the future.
Cloud9 Web Design, 20 years of creating clean, unique engaging website designs, See why others choose Cloud9 Web Design, the Vancouver Web Design Web Development Company!
WE BUILD YOUR SUCCESS.
Whether you own a company with strongly established branding, or you need full branding, website design & web development, and SEO from the ground up, your Aroma web designer will analyze your needs and deliver results.
web design, website design, web designer, website designer, web designers, vancouver web design, web design vancouver, vancouver website design, website design vancouver, web design in vancouver, Vancouver, BC, Vancouver BC, Canada
Cloud9 Web Design | Vancouver Web Design and Web Development.
Call our Vancouver office now at (604) 628-8777 | 1-833-649-0101 to speak to a web designer now! Or if you prefer, request a quote online… We’re looking forward to hearing about your project!
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blogSee all posts
- Desktop Publishing – What is it, and How to Make Use of It? March 18, 2023
- Forum Marketing for Success Explained March 15, 2023
- Web Development – The Unavoidable Aspect of a Website March 12, 2023