Internet marketers know that an ecover can increase their sales if they sell or give away something online. That’s why there are many graphic designers who offer custom designs which cost $47 and above. For anyone who doesn’t have artistic talents but want a professional-looking ecover, this is the best option to consider.
But aside from hiring professional graphic designers to do the job, there is another option worth considering for anyone who wants to have a great-looking ecover to represent their products, and that is by using an ecover generator or software.
There are many ecover programs in the market today. Basically they have pre-built ecover designs ready for you, and all you have to do is to enter your text like your product title and your name. These programs also have pre-built design shapes, so whether you want a 3D box, an ebook, a cd, a notebook, or a booklet, you can have a design right up and running for your website.
Considering that both options are good, now the question is, which option is better suited for an internet marketer?
If you are selling a unique, high-ticket product, it is really a must for you to have an ecover that stands out. After all, your visitors do not read your salesletter entirely, and the first things they see are the graphics.
Specifically, your product ecover is what represents your product, which means it gives your product the branding it needs. If you use a generic ecover template from an ecover generator, chances are that template must have been used by someone else on his mini site, making your product look the same as anyone else’s. And since your visitors do not read your salesletters entirely but notice the graphics, your product ecover is what they will remember even if they decide not to buy your product right now. Now imagine this. What would happen if they see that same product ecover on someone else’s mini site?
Aside from your salesletter and customer testimonials,a professional-looking and unique ecover is your best bet in finalizing a sale with your visitors. This is the closest thing they can get to before they actually purchase your product since they don’t see nor touch it. So, if you’re selling a unique product online, investing your money on a custom ecover design will give your product the branding and the recognition it deserves, for it to make a mark in your visitors’ memory.
But there are instances when an ecover from an ecover generator can be used. For example, if you are giving tons of freebies away as lead incentives it is a good idea to have ecovers for them to increase your subscriber sign ups. And since spending $47 for free reports might be draining for your budget, using an ecover generator for them is your wisest choice.
So, depending on what kind of product you sell or give away, a custom ecover design or an ecover generator can be used. If you have a high-ticket, unique product to sell, don’t stick to a generic template that might be used by someone else. Give your visitors that impression that your product is worth a million dollars through your product ecover. But if you’re giving multiple freebies, an ecover generator might be a good option.
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